PwC
People know PwC for one thing – good accounting. And while the people at PwC may be good (I mean, really good) accountants, they also are really good at solving farm erosion with satellites, helping differently-abled people navigate cities, and handling the secret envelopes at the Oscars (except for that one time).
PwC is more than just one discipline, one office or one person. So, we created a global campaign with director Eliot Rausch for their newest line, "The New Equation." that showed that PwC is equal parts people, technology and incredible problem-solving capabilities.
We worked with Danielle Levitt to capture unexpected groups of people in interesting locations to bring to life what PwC really does.